A woman in business attire stands on a train platform while a blurred train passes in front of her.
Trainwreck.com: A Case Study in Doing Everything Wrong

February 15, 2022

In-Person: Onward Eugene, 942 Olive St, Eugene
Virtual: Register to Receive Virtual Attendance Link

Join us as Katherine Moyer, partner at Hershner Hunter based in Eugene, Oregon, walks us through the typical steps of a startup, from entity formation through early fundraising rounds. Using a fictional company as an example, we'll discuss what to do and what not to do in that process in order to protect yourself and your business. Although the company we'll be discussing is fictional, it is based on Moyer's experience with a multitude of startups over the past 20 years.

This special hybrid seminar helps us celebrate National Entrepreneurship Week! NatlEshipWeek is a congressionally chartered week dedicated to empowering entrepreneurship across the United States. The annual initiative brings together a network of partners to educate, engage, and build equitable access to America's entrepreneurship ecosystem.

This seminar will be offered in-person for participants and mentors of the Women's Innovation Network at Onward Eugene located at 942 Olive St in Eugene. Others may register using the button below to join us virtually via Zoom. Those with Internet connectivity concerns are encouraged to contact us about in-person attendance.

This Women's Innovation Network seminar is co-sponsored by the University of Oregon Office of the Vice President for Research and Innovation, the UO Innovation Partnership Services, and Onward Eugene.

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Headshot of Katherine Moyer
Katherine Moyer, Partner, Hershner Hunter, LLP

Katherine Moyer is an attorney and partner with Hershner Hunter, LLP in Eugene.  She has been practicing law since 1990, focusing on business and securities law.  Katherine regularly works with businesses engaged in raising funds from investors, from seed financing for early-stage companies to venture capital investments as companies mature.

She also represents businesses in a wide range of transactions, including business entity formation and governance issues, the grant of equity to employees and contractors, structuring relationships with strategic partners, purchases and sales of businesses, license agreements, and other commercial contracts. Katherine has experience working with companies in a variety of industries, including software and video games, biotechnology, robotics, organic foods, apparel, educational media, real estate investment, wireless communications, and a number of high-tech industries.

Innovation at the University of Oregon

UO's Innovation Initiative fosters a community of partners and serves as a hub of resources and activities. The initiative bolsters research commercialization, enhances entrepreneurship in Oregon, and propels the work of UO students, faculty, and staff into the world.

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