Women's Innovation Network
2022-23 Seminar Series

The Women's Innovation Network seminars help attendees build skills to navigate gender-based barriers to launching and sustaining businesses and to bringing research to market.

Our seminars are hands-on learning opportunities to explore and discover with a caring community. Seminars are presented by leaders in company formation, fundraising, business pitches, grant writing, rhetoric and pragmatics, and public-private partnerships.

The Women's Innovation Network is a joint initiative between the University of Oregon and Onward Eugene. Our 2022-23 seminar series is sponsored by Klarquist Sparkman, LLP.

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A Note About Gender: We intend for the words "women" and "woman" to include anyone who identifies with the word. We recognize that gender is a broad spectrum, and we aim to celebrate everyone on this spectrum. We always welcome allies and accomplices to join us.

Making the Most of Secondary Data in Market Research

December 8, 2022  |  4:00-5:30pm
Hybrid: In-person at 942 Olive St in Eugene & via Zoom

Presenter: Genifer Snipes, Business and Entrepreneurship Librarian and Interim Director, University of Oregon Libraries


In this seminar, participants will develop a basic understanding of market research principles and how primary and secondary data complement each other in the research process. Participants will learn how to apply pre-existing data to their unique research scenarios.

We will also discuss common types and sources of secondary research, developing efficient search strategies, and how to leverage the power of open web searching to uncover otherwise obscure information sources.

Finally, participants will have the opportunity to work through research scenarios for determining industry fit, mapping out competitors, and identifying and understanding target customer populations. Participants are encouraged to bring their own questions and research topics to work on with the group.

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Equity, Understanding, and Failure

January 11, 2023  |  4:00-5:30pm
Hybrid: In-person at 942 Olive St in Eugene & via Zoom

Presenter: Siobhan Cancel, Founder, Siobhan's Solutions

This seminar, offered in collaboration with the Oregon Council on Black Affairs, explores the intersections of race and gender and the importance of persevering through failure.

Details Coming Soon Registration Coming Soon

Protecting Your Brand

February 2, 2023  |  4:00-5:30pm
Hybrid: In-person at 942 Olive St in Eugene & via Zoom

Presenter: Christine Gramer, Senior Technology Development Associate, University of Oregon

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Trainwreck.com: A Case Study in Doing Everything Wrong

March 2, 2023  |  4:00-5:30pm
Hybrid: In-person at 942 Olive St in Eugene & via Zoom

Presenter: Katherine Moyer, Partner, Hershner-Hunter

Join us as Katherine Moyer, partner at Hershner Hunter based in Eugene, Oregon, walks us through the typical steps of a startup, from entity formation through early fundraising rounds.

Using a fictional company as an example, we'll discuss what to do and what not to do in that process in order to protect yourself and your business. Although the company we'll be discussing is fictional, it is based on Moyer's experience with a multitude of startups over the past 20 years.

Seminar Details Registration Coming Soon

Telling Your Story

April 12, 2023  |  4:00-5:30pm
Hybrid: In-person at 942 Olive St in Eugene & via Zoom


  • Charla Triplett, Senior Venture Partner for Expert Dojo and president of Catalyze
  • Kate Petcosky-Kulkarni, Director of Strategic Research Initiatives, University of Oregon

In this choose-your-own adventure seminar, we'll learn how to adjust the language we use to describe our business ventures based on audience. Attendees will select a tract to learn about business pitches or grant writing.

Charla Triplett will help us find our investor mindset. We'll learn from her what funders are looking for in your pitch, and we'll share tips on how to tell a startup story that can attract the right funding partners.

Kate Petcosky-Kulkarni will offer an overview of grant writing and development with a specific focus on grants for research business development and innovation. We'll learn from Kate how to approach grant writing, understanding persuasive writing, and writing for reviewers. Attendees will come away with knowledge of grantspersonship, effective grant writing practices, and how to best work productively with funding agencies.

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Community Resources

May 4, 2023  |  4:00-5:30pm
Hybrid: In-person at 942 Olive St in Eugene & via Zoom

In this special seminar mixer event, community organizations will share information about the programming and support they offer for entrepreneurs and small businesses. This will be an opportunity to make a personal connection with representatives from those organizations.

Details Coming Soon Registration Coming Soon

Our 2021-22 Seminar Series

#LadyBoss Founder Panel: October 2021
Business as a Process: November 2021
Making Quality Connections: December 2021
Telling Your Story: January 2022
Trainwreck.com: A Case Study in Doing Everything Wrong: February 2022
The Landscape of Intellectual Property: March 2022
The Importance of Stepping Outside Your Comfort Zone: April 2022
Community Resources: May 2022